Blending Art and Technology: The Vision Behind Mythic Futures
Funded by the DC Commission on the Arts and Humanities, Mythic Futures transforms traditional mural art into immersive AR experiences. Viewers can scan each mural using Instagram to unlock animations and soundscapes that expand the world of Williams’ “Mythic Beings” — deities symbolizing identity, culture, and resilience.
Learn more about our Experiential Design Services and how we help artists and organizations create digital-first public art experiences.
Learn more about our Experiential Design Services and how we help artists and organizations create digital-first public art experiences.
Interactive Murals Powered by Capitol Interactive
Capitol Interactive developed the augmented reality animations and technical integration that bring the murals to life. Our team worked closely with Antoine Williams to translate his visual concepts into dynamic, layered AR compositions featuring motion, depth, and synchronized audio. Using social AR technology, these murals invite the public to engage with public art like never before.
Explore more of our AR/VR Development Work that merges creative storytelling with advanced technology.
Scan
Identify the current state of the salesforce at each company, including headcount, organization structure, products sold, territories and customers covered, and compensation design.
Experience
Design the future-state salesforce and analytically pressure-test the resulting changes to the customers, territories, and products covered to ensure a smooth transition.
Share
Launch and manage an implementation program in the first year to deliver synergies on an ambitious timeline. This includes migrating to a new organizational structure and a new set of roles and responsibilities, communicating clearly to key stakeholders and identifying quick wins.
The Results
Customer orders remained steady during the sales transition, and financial performance in the impacted business units exceeded internal forecasts.
Sales representatives were shifted toward the future-state, guided by the new organization structure, territories, product coverage, and compensation design in both North America and Europe.
The combined company was also on track toward full integration of sales enablement tools, including revised training programs, rationalized sales IT systems and updated sales dashboards and performance metrics.
Identified net synergies for the third year expected to exceed expectations at 1.5 times the initial target.
About the Artist: Antoine Williams
Antoine Williams is an interdisciplinary artist whose work explores the intersection of speculative fiction, monster theory, and Black identity. His art challenges the status quo and reimagines contemporary narratives through surrealism and myth.
“Often times public art is utilized to beautify a community. I actually want public art that engages a community – I want public art that’s asking a community to be active in imagining a new community, imagining a new world, imagining a new status quo.”
